Keynote Presentations

There's no escape from the onslaught of relentless calls to leverage the Internet of Things to energize enterprise connectivity and embark on a digital transformation journey. And business consultants and software vendors alike offer rosy depictions of the digitally-connected enterprise of tomorrow.

But as technology forecaster Paul Saffo astutely observed, one should not mistake a clear view for a short distance. Many product organizations are still quite leery about their ability to reap the promised fruits of the digital transformation.

In his keynote, Joe will discuss both business and technical motivations for product organizations to exploit enterprise connectivity enabled by the Internet of Things. Using the Outcome Economy as a business model, the presentation will highlight concepts, use cases, and what this inevitable transformation means for product designers.

While the Internet of Things serves a pivotal role in accelerating product innovation and optimizing product lifecycle processes, it also demands business and digital harmonization at levels most organizations are unfamiliar with. Joe's point of view and guidance will help product organization charter these unfamiliar waters and establish a processes model to improve innovation and product lifecycle activities.

Artificial intelligence is powering the breakneck transition from the Information Age to the Age of Intelligent Machines and profound changes in of business, society, and everyday life.

In the not so distant future, AI technologies will be pervasive in almost every new product and service. Autonomous cars, personalized medicine, chatbots and cobots, and other types of intelligent machines promise to automate processes and boost efficiencies, create new disruptive products and services, and improve the quality of life of many individuals.

But these intelligent machines will also track our every move, create and expose societal biases, eliminate jobs, and, some fear, will one day develop a will of their own and go rogue.

In his talk, Joe will offer a perspective about the promise and perils of AI and machine learning technologies in both business and everyday life. He will explain the principles of AI and machine learning technologies, what they can and cannot do (at least not in the foreseeable future), and the threats, both real and perceived, posed by autonomous machines in a future dominated by AI.

You may not be aware that your product organization suffers from severe myopia. Once your product is sold or installed in the field, you lose sight of its performance, how users are interacting with it, and how well it meets your customer expectations and your business portfolio market targets.

In all likelihood, your organization's myopia had set on much earlier, during the collection and formulation of market and functional requirements, and persists throughout design, engineering, manufacturing and fulfilment activities. And the typical fragmentation of internal process and the lack of a holistic multidisciplinary approach to product-related decisions are unable to remedy the situation.

The Internet of Things and the digitalization of the product value chain can help overcome much of your organization's myopia. IoT-driven digital thread can radically redefine how well you understand your products and customers, and how you can use this insight to accelerate the innovation and development of new products and services.

In this session you will learn:

  • Why the “innovation funnel“ and traditional product innovation and development methods do not provide adequate innovation fidelity and process agility
  • What is IoT-centric innovation and how it enables agile, iterative and self-corrected innovation
  • The role of the enterprise digital thread
  • How product organizations are transforming their product lifecycle process

Rapid innovation in connected and automated car technologies and massive investments by car manufacturers, technology companies and mobility service providers raise hyper-optimistic expectations of an exciting future of crash-free, clean and smoothly-flowing traffic.

At the same time, new technologies and disruptive business models raise technical, ethical and societal concerns about “killer cars”, loss of privacy, unemployment, and whether “New Mobility” will kill “Old Mobility.”

In his talk, Joe Barkai will discuss advanced vehicle technologies and the path to seamless, frictionless mobility: what’s hype, what’s possible, and when this seemingly utopian vision will become an everyday reality.

Rapid progress in artificial intelligence and robot technologies conjure up futuristic image of a jobless future. Some studies predict that nearly half of all jobs in the US are at risk of being fully automated over the next decade or two.

Is the end inevitable? Are humanoid robots are out there threatening the livelihood of millions of people?

Joe will discuss the discuss the robotic revolution that promises to cause the biggest transformation in the world's workforce since the industrial revolution. He will discuss the technology and its potential impact on society and in particular the workforce and the job market.

We live in a world that is increasingly shaped by machine intelligence. Conversational bots, artificial-intelligent-based automatons, self-learning software, and other seemingly intelligent systems are everywhere in businesses, cars, and in our homes.

Thanks to advances in artificial intelligence technology and omnipresent connectivity, it is inevitable that computer algorithms will be used extensively throughout our economy and society, and will have an increasingly far-reaching impact on all aspects of our everyday lives, from basic assistive tasks to complete decision authority in education, healthcare, finance, and employment.

But novel technology of such magnitude arrives with many challenges and perils yet to be discovered. The more sophisticated and powerful artificial intelligence algorithms become, the more reason to pay attention to the challenges associated with the proliferation of these algorithms, and to preventing errors and biases from the onset.

The vision Joe paints in this keynote is not far-fetched or apocalyptic; it is real and around the corner. It is meant to help you embrace the technology and, at the same time, understand its unavoidable risks and menaces.



Joe Barkai

Meet Joe Barkai

Joe Barkai is a recognized industry analyst, strategy adviser, blogger, and published author. His focus is on researching, forecasting, and the strategic application of technology to drive innovation, competitiveness, and business processes excellence.

With more than 30 years of experience helping organizations across diverse industries chart their product and market strategies, Joe offers a unique ability to “connect the dots“ and articulate the business value of emerging technologies such as the Internet of Things, artificial intelligence, augmented reality, and machine learning.

In his book The Outcome Economy: How the Industrial Internet of Things is Changing Every Business, Joe discusses impact of the Industrial Internet of Things on manufacturing companies and offers a perspective on product innovation and operation in an always-connected world

As the Chairman of the Automotive IoT program at SAE, the world's largest organization of automotive engineers, Joe has a unique perspective on emerging technologies and business models in connected cars, autonomous driving, and mobility of the future. He works with auto manufacturers and suppliers, technology vendors, and system integrators to guide investments in vehicle telematics, infotainment and self-driving technologies, and formulate the commensurate business development strategies. Previously, as Vice President of Research at IDC, a leading global market research firm, Joe led global research across a broad spectrum of industries, including automotive, industrial equipment, aerospace, construction machinery, medical devices and high-tech. Joe is a sought-after consultant and speaker. He appeared on CNN Japan and was quoted in the Wall Street Journal, The New York Times, CIO Magazine, and numerous industry publications.


“Joe has a deep understanding about the product development processes and emerging technology. His understanding about the latest technology developments coupled with business angle to it can be leveraged by companies who are looking for strategic inputs, as they define their roadmap to bank on some of these newer technology-led innovations.“

-Amit Fulmogare, Strategic Marketing, CL Technologies

“Joe is a "realistic visionary". He has great insight into the promise of new technologies but unlike many others in this field, he understands the many nuances of exploiting and integrating new technologies, especially for within large, well-established organizations. Joe gets straight A's in my book.“

-Richard Sheroff, VP of Sales and Business Development, Emu Technology

“Joe thinks operations and problems through. He has a broad range of knowledge and experience. 

- Arnold Taube, Project Manager, Deere & Company

“Few people have Joe's combination of deep technical understanding and broad business perspective. My own experience with Joe centers around the application and deployment of artificial intelligence technologies. In this area, Joe has extensive well-formed insight into the appropriate choice of technologies, and the long-term support implications for both the implementers and the end users of the technology. Joe has my highest recommendation.“

-Phil D'Eon, President & CTO, CaseBank Technologies Inc.

“Joe's experience on the frontlines and in the trenches provides unparalleled depth and insight into the emerging Internet of Things in a way that helps his audience understand not its future potential but also how to build value today!“

-Thomas Koulopoulos, CEO, Delphi Group

‘Thank you also for the great presentation you did at the SWWorld!“

-Jeremy B., Dassault Systèmes“

Conference keynote feedback comments:

“Logical and to the point“
“Mind opening message and great presentation“
“Refreshing, inspiring“
“Open eyes to a new way of justifying IoT!“
“Good presentation and performance, the topic of digital transformation is hard to do "spot on"
“Good motivating presentation, valuable information/thoughts
“Great presentation“

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