Haters aren’t your problem … ignoring them is. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity. In this eye-opening presentation, Jay reveals brand-new, proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.
If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention today, you must ask a different question… “How can I help?” Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.
Aligned sales and marketing teams achieve 19% faster revenue growth and 15% more profitability. But how do you actually do it? This fast-paced presentation filled with current examples will have you rethinking the roles of marketing and sales. You’ll learn practical ways to better integrate sales and marketing to drive growth and improve customer satisfaction. This session will also cover digital and social selling, and how it adds value to the customer buying journey.
Jay Baer is an experienced pro, having given hundreds of insightful, humorous presentations world-wide to audiences as large as 15,000, and a Certified Speaking Professional (CSP). Jay has the same goal for every keynote presentation and emcee opportunity: to be the best, most invigorating speaker you’ve worked with, ever. Jay is:
“Jay was the host for three days at our global IBM conference (thousands in attendance) and he was fantastic. He was very well prepared and turned a good event into an excellent event.”
Matt Stryker, Global Marketing, IBM
“Not only is Jay a killer speaker, but he played an integral role in facilitating connections between our customers on-site. He doesn't just go the extra mile, but MANY. ”
Jennifer Dennis, Global Events, Oracle
“The minute Jay (literally) ran up on stage to inspire over 700 property managers, the energy level in the room reached phenomenal heights. His style—a perfect balance of humorous examples and educational insights—kept people engaged until the very end. It was informative, actionable, and personal—and incredibly valuable to our customers.”
Lisa Horner, Head of Marketing, Appfolio