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SPEAKER PLACEMENT SERVICE
VISIBILITY THROUGH SPEAKING
Speaking in front of prospective customers
and clients is a powerful and proven marketing and business development
tool. Getting attention in a highly competitive business environment is
a huge challenge. A proven way to accomplish this goal is to speak at conferences
and forums in front of prospective clients, customers, decision-makers,
analysts, and partners, as well as the media, thus creating immense visibility
and awareness for your organization’s products or services. Whether you
need a full-fledged speaker program or an audit of your
speaker program to make sure you’re on the right track, Markman
Speaker Management can provide just the right help you need.
Why Choose MSM?
- We get results ... Steve Markman has 20 years
of experience heading up the conference divisions of COMDEX/Key3Media,
Giga Information Group, and The Conference Board, providing him with
first-hand knowledge of the inner workings of the conference and meetings
business. This experience creates an immense advantage in developing
presentation abstracts and developing pro-active and successful speaker
placement programs.
- You get Steve Markman’s personal attention
and thus the benefits of his experience each and every step of the way.
He has the expertise to create high-profile speaker placements because
he knows where the speaking opportunities are, what conference and event
organizers are looking for, and how to create persuasive speaker proposals,
tailored to the needs of each audience. He has the know-how to separate
"hype" proposals from substantive abstracts.
- MSM uses proven methods to conduct extensive
research into potential speaking engagements in the targeted geographic
region, based on matching the speakers’ backgrounds and presentation
topics, with the audience profile and industries they represent.
- You or your executives will get placed in
outstanding speaking engagements at events produced not only by trade
and industry associations (including local/regional chapters of national
groups) and business groups, but by independent conference organizations
that hold events that speak to your target audiences: locally, regionally,
nationally, and internationally. Your firm will be placed in speaking
engagements targeted to both broad-based audiences as well as the vertical
industries that you want to reach ... from e-commerce to financial services
to retail to health care to manufacturing. Regardless of the industry,
if there’s a speaking opportunity to be obtained, MSM will find it.
- MSM will do frequent follow-up with conference
managers to encourage placement of you or your firm's managers in key
speaking slots following submission of speaker proposals.
- MSM conducts an on-going campaign of relationship-building
with key conference and program managers to bring increased awareness
and "share-of-mind" for you and your firm by apprising them of press
citations and product/service developments as they occur.
Speaker Program Audit
and Consulting ... if you don’t need
a complete speaker program:
Some firms aren’t looking for the implementation
of a full-service speaker program because they currently use in-house
resources. If that describes your situation, MSM can perform an audit
of your speaker program and teach you the techniques that will give you
the inside track on how to obtain specific speaking engagements. You’ll
also get a review of your speaker proposal process, target lists of prospective
speaking opportunities, and writing and editing of presentation abstracts.
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